DULUTH TRADING COMPANY
PROJECT: BIG DAM VAN TOUR
ROLE: ART DIRECTION, GRAPHIC DESIGN
Duluth approached our team to design a vehicle that could travel cross-country to events and stores, serving as a mobile brand experience and moving billboard. Inspired by their desire to recreate a 1970s Winnebago camping experience, we transformed a durable Ford cargo van into a modern interpretation of the classic Winnebago through a custom vinyl wrap and removable campsite accessories. The design embraced Duluth’s signature hand-drawn aesthetic, extending the brand’s familiar visual language onto the open road. All campsite elements were designed to pack neatly into the back of the van for easy transport.
Designed with Michael Mankowski and Tim Gallagher.